![]() “And we believe that Intel is very well positioned to capitalize on the emerging growth opportunity.” AI must run on the PC, Intel says “Importantly, we see the AI PC as a critical inflection point for the PC market over the coming years that will rival the importance of Centrino on Wi Fi in the early 2000s,” Gelsinger said during the call. Gelsinger told analysts that Intel “firmly believes in this idea of democratizing AI and opening the software stack,” creating an AI industry ecosystem. Intel bundled a mobile processor, chipset, and Wi-Fi component together within notebooks in the early 2000s, and branded the combination as “Centrino.” Gelsinger also ran Intel’s Enterprise Group in 2005 when Intel reorganized the company to adopt a similar strategy. Thursday may have been the first time Gelsinger used the term “AI PC,” which he used to hearken back to the days of the Centrino processor. (AMD has a rival effort, known as Ryzen AI.) That, for now, has left any concept of an AI PC without much meaning, though Gelsinger clearly believes an AI renaissance is in the cards. Those chips, which have appeared in laptops like the Samsung Galaxy Book3 Ultra, really haven’t been able to tap any “AI” functions besides Microsoft-driven enhancements to video calls placed with Windows, known as Windows Studio Effects. ![]() Intel’s Gelsinger has said previously that Meteor Lake would be synonymous with AI, though the company has shipped Movidius AI add-on cards alongside its 13th-gen Core chips.
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